ForkPoint Team

ForkPoint Team

The ForkPoint team has been building for Salesforce Commerce Cloud since before it was called SFCC. We created DWithEase, the browser extension used by 25,000+ SFCC developers worldwide. Now we’re bringing that same depth of expertise to agentic commerce enablement — helping enterprise brands become discoverable, transactable, and optimized for AI agents across every channel.

The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

A recent Optimizely study found that 65% of retailers have taken no steps to prepare for agentic commerce. Not "made limited progress." Not "exploring options." No steps at all. Meanwhile, AI-dri ...

Read Article
Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce does not have native UCP support, and Adobe has not committed to a public timeline for adding it. For the 8,000+ enterprise brands running on Adobe Commerce, this creates an immediate s ...

Read Article
Agentic Commerce: Visual Insights and Commentaries

Agentic Commerce: Visual Insights and Commentaries

Agentic commerce is reshaping digital retail in three fundamental ways: AI agents are replacing search as the primary discovery mechanism, human intent is being delegated to autonomous agents, and mer ...

Read Article
Agentic Storefront vs. Salesforce Einstein Service Agent: Which handles commerce better?

Agentic Storefront vs. Salesforce Einstein Service Agent: Which handles commerce better?

Salesforce has gone all-in on "Agentforce," positioning Einstein Service Agent as the future of customer interaction. It’s a powerful, conversational AI designed to handle support tickets, answer ...

Read Article
The Best Adobe LLM Optimizer Alternatives in 2026

The Best Adobe LLM Optimizer Alternatives in 2026

If you are an Adobe Commerce merchant, you’ve likely heard the whispers about the Adobe LLM Optimizer. Rumored to be a proprietary bridge between your catalog and search models, it promises to res ...

Read Article
Top 5 E-Commerce Platforms for AI Shopping Agents

Top 5 E-Commerce Platforms for AI Shopping Agents

Not all e-commerce platforms are created equal in the age of AI. Some are still trapped in the "eyeball economy," optimizing for clicks and page views. Others have recognized that the future of commer ...

Read Article

Build vs. Buy: UCP Implementation Decision Framework

The decision to build UCP implementation in-house versus partnering with specialists comes down to three factors: your team's existing protocol experience, your target go-live timeline, and your platf ...

Read Article
The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

SEO rankings no longer protect your brand's AI visibility. As shoppers shift from Google Search to ChatGPT, Perplexity, and Google AI Mode, brands with excellent SEO are being omitted from AI recommen ...

Read Article
Agentic Commerce KPIs: What to Measure and Why

Agentic Commerce KPIs: What to Measure and Why

Agentic commerce requires a new measurement framework because traditional e-commerce metrics — sessions, bounce rates, click-through rates — assume a human is browsing. The five core KPIs for agent-dr ...

Read Article
How to Transform Your E-Commerce Site into an Agentic Storefront

How to Transform Your E-Commerce Site into an Agentic Storefront

We know the theory: AI shopping agents are responsible for the fastest-growing segment of e-commerce traffic. They don't want your beautiful CSS; they want your structured data and your checkout APIs. ...

Read Article
MCP 2026 Release Candidate Explained

MCP 2026 Release Candidate Explained

On May 21, 2026, the Model Context Protocol (MCP) maintainers locked the release candidate for the largest specification update since the protocol launched. The final spec ships July 28, 2026, wit ...

Read Article
Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

MCP (Model Context Protocol) and A2A (Agent-to-Agent) are two open protocols that operate alongside UCP in enterprise agentic commerce. MCP, developed by Anthropic, enables AI systems to query structu ...

Read Article
Salesforce B2C Commerce Embraces Agentic Commerce: Spring '26 Innovations

Salesforce B2C Commerce Embraces Agentic Commerce: Spring '26 Innovations

Salesforce Spring '26 introduces native agentic commerce support in Agentforce Commerce, including Universal Commerce Prot ...

Read Article
The 7 Dimensions of Agentic Commerce Readiness: A Complete Framework

The 7 Dimensions of Agentic Commerce Readiness: A Complete Framework

The 7-Dimension Agentic Commerce Readiness framework is ForkPoint's methodology for evaluating and achieving full readiness for AI agent-driven commerce. The seven dimensions are: AI Discoverability, ...

Read Article
Traditional SEO vs. Agentic Storefronts: Winning the Zero-Click Search

Traditional SEO vs. Agentic Storefronts: Winning the Zero-Click Search

For fifteen years, the e-commerce playbook has remained unchanged: optimize your product pages, generate backlinks, manipulate technical architecture, and fight for the top organic spot on Google. Bu ...

Read Article
Why We Open Sourced Our UCP Cartridge

Why We Open Sourced Our UCP Cartridge

We open-sourced our UCP cartridge for Salesforce Commerce Cloud because agentic commerce adoption requires the whole ecosystem to move — not just well-resourced enterprises. An MIT-licensed, productio ...

Read Article
Your Store Is Invisible to AI Shopping Agents — Here's Why That Matters

Your Store Is Invisible to AI Shopping Agents — Here's Why That Matters

You're ranking on page one. Your product pages are optimized. Your schema markup is correct. And your traffic is dropping anyway. You're not doing anything wrong. The infrastructure changed. The ...

Read Article
GEO vs. SEO: Optimizing for AI Agent Discovery

GEO vs. SEO: Optimizing for AI Agent Discovery

Generative Engine Optimization (GEO) is the practice of making your brand and products discoverable to AI systems like ChatGPT, Google AI Mode, and Perplexity — which surface recommendations through l ...

Read Article
What is Universal Commerce Protocol? A Technical Primer

What is Universal Commerce Protocol? A Technical Primer

Universal Commerce Protocol (UCP) is an open standard developed by Google, Shopify, and 20+ partners that enables AI agents to discover products, compare options, and complete purchases on behalf of s ...

Read Article
Introducing the First Open-Source UCP Cartridge for SFCC

Introducing the First Open-Source UCP Cartridge for SFCC

The ucp-sfcc cartridge is the first open-source, MIT-licensed implementation of Universal Commerce Protocol (UCP) for Salesforce Commerce Cloud. It enables SFCC merchants to expose a UCP discovery man ...

Read Article
What is an Agentic Storefront? The Future of AI-Driven E-Commerce

What is an Agentic Storefront? The Future of AI-Driven E-Commerce

Traditional e-commerce was built for clicks. Product pages, category navigation, high-res image galleries—all designed to guide a human being down a funnel. But what happens when the buyer isn't huma ...

Read Article
Markdown for Agents: Cloudflare's New Standard for AI Discovery

Markdown for Agents: Cloudflare's New Standard for AI Discovery

Markdown has quickly become the lingua franca for autonomous agents and AI systems. Unlike humans who browse fully rendered HTML pages with CSS and heavy Javascript payloads, AI agents struggle to p ...

Read Article
UCP Checkout Sessions: A Deep Dive

UCP Checkout Sessions: A Deep Dive

Checkout sessions are the core transactional mechanism in Universal Commerce Protocol. They represent the stateful journey from "add to cart" to "order confirmed"—but designed for AI agents rather tha ...

Read Article