LATEST INSIGHTS

Insights on Agentic Commerce

Expert insights on agentic commerce strategy, protocol implementation, GEO optimization, and SFCC development from the team behind DWithEase.

OpenAI's Product Feed: How Your Catalog Gets Into ChatGPT — and What It's Worth

OpenAI's Product Feed: How Your Catalog Gets Into ChatGPT — and What It's Worth

The OpenAI Product Feed is the pipeline that gets a merchant's catalog into ChatGPT — and as of mid-2026, it is the single artifact behind every commercial surface OpenAI operates. Organic shopping re ...

Read Article
"We Know Enough" — The Most Expensive Sentence in AI Visibility

"We Know Enough" — The Most Expensive Sentence in AI Visibility

Morgan Housel has a very uncomfortable idea in The Psychology of Money. We know a tiny fraction of what is happening. Something like 0.0008%. But our brains behave as if we have 98% of the pictur ...

Read Article
The "Catch Me If You Can" Strategy: Why E-Commerce Leaders Don't Need to Understand Every AI Model

The "Catch Me If You Can" Strategy: Why E-Commerce Leaders Don't Need to Understand Every AI Model

Have you ever watched the movie Catch Me If You Can? It’s based on the true story of Frank Abagnale Jr., one of the most notorious con men in history. Throughout his "career," he conned people in ...

Read Article
Google's Universal Cart, Explained for Brand Owners (No Jargon)

Google's Universal Cart, Explained for Brand Owners (No Jargon)

On May 19, 2026, Google published a post titled "Introducing the Universal Cart and more ways to help you shop." ...

Read Article
MCP 2026 Release Candidate Explained

MCP 2026 Release Candidate Explained

On May 21, 2026, the Model Context Protocol (MCP) maintainers locked the release candidate for the largest specification update since the protocol launched. The final spec ships July 28, 2026, wit ...

Read Article
Top 5 E-Commerce Platforms for AI Shopping Agents

Top 5 E-Commerce Platforms for AI Shopping Agents

Not all e-commerce platforms are created equal in the age of AI. Some are still trapped in the "eyeball economy," optimizing for clicks and page views. Others have recognized that the future of commer ...

Read Article