Invisible Brands
Your products don't appear when someone asks ChatGPT or Perplexity for recommendations in your category. You need to exist in the AI layer.
GENERATIVE ENGINE OPTIMIZATION
Get Found by AI Agents Everywhere
SEO gets you found in Google Search. GEO gets you found by AI agents. We optimize your product data, structured markup, and content so AI agents across ChatGPT, Google AI Mode, Perplexity, and emerging platforms can discover, understand, and recommend your products.
THE SHIFT
SEO Gets You Found in Search.
SEO Gets You Found in Search.
GEO Gets You Found by AI.
Traditional SEO optimizes for search engine rankings. GEO optimizes for AI agent recommendations. Different signals. Different formats. Different game.
Traditional SEO
- → Keyword density & placement
- → Backlink authority
- → Page speed & Core Web Vitals
- → SERP click-through optimization
- → Human reads the page
GEO (New)
- → Structured data & schema completeness
- → Product feed accuracy & richness
- → Knowledge Graph entity presence
- → Trust signals (reviews, policies, verification)
- → AI agent parses the data directly
Ideal Customer Profile 01 02 03
Who Is This For?
Data-Rich, AI-Poor
You have great products and content but it's trapped in formats AI agents can't parse — PDFs, images, JavaScript-rendered pages, or incomplete feeds.
Competitive Advantage Seekers
Your competitors aren't optimized for AI yet. You want to capture the first-mover advantage before the window closes.
What We Optimize
Six interconnected areas that determine whether AI agents can find, understand, and recommend your products.
01
Structured Data & Schema Markup
Product schema, organization markup, FAQ schema, review aggregation, and breadcrumb data — structured so AI agents can parse and recommend your products with confidence.
02
Product Feed Optimization
Google Merchant Center, Meta Catalog, and custom feed enrichment. Complete attribute coverage, variant mapping, and real-time inventory sync so agents always have accurate data.
03
Content Optimization for AI
Product descriptions, category pages, and landing pages rewritten for AI comprehension — clear, factual, attribute-rich content that agents can summarize and recommend.
04
Knowledge Graph Presence
Ensure your brand entity, products, and attributes appear in Google's Knowledge Graph and other AI training data sources. This is how agents 'know' your brand exists.
05
Review & Trust Signal Optimization
Aggregate and structure reviews, ratings, return policies, and shipping information so AI agents can confidently recommend your products over competitors.
06
Machine-Readable Policies
Return policies, shipping tables, warranty info, and compliance data formatted for agent consumption — not buried in legal PDFs that AI can't parse.
Engagement Options
Two ways to engage — pick the one that fits where you are. Pricing scopes to your stack on a quick call.
Project
GEO Audit & Implementation
4-8 week engagement
- Full audit + schema & feed fixes
- Content restructured for AI
- Before/after visibility benchmarks
Retainer
Ongoing GEO Optimization
Continuous optimization
- Monthly feed & schema upkeep
- AI visibility tracking + benchmarks
- Quarterly strategy reviews
Next step:
STRAIGHT TALK
Before You Decide
"Isn't this just SEO with a new name?"
No. SEO targets keyword rankings in search results pages. GEO targets AI agent recommendation systems — different signals, different formats, different outcomes. An AI agent doesn't click your title tag; it reads your structured data, product feed, and trust signals to decide whether to recommend you. Both matter, but they require different optimization.
"How fast will we see results?"
AI systems index faster than traditional search. Structured data and feed changes typically show measurable impact in 2–4 weeks. Content and entity authority signals take 4–8 weeks to propagate. Our luxury fashion client saw agent-driven traffic within 30 days of going live.
"We already have a strong SEO team."
Great — that's a head start. Your existing structured data and content are inputs to GEO. But most SEO teams don't optimize for product feed completeness, agent-readable policies, or Knowledge Graph entity presence. We work alongside your SEO team, not instead of them.
"Do we need protocol implementation too?"
Not necessarily. GEO makes your brand discoverable by AI agents. Protocol implementation makes your store transactable. You can start with GEO alone and add protocols later — many clients do exactly this. Discoverability is the foundation.
Your Products Exist. Do AI Agents Know That?
Most e-commerce brands are invisible to the fastest-growing shopping channel. Find out where you stand with a free AI discoverability snapshot.
FAQ
Common Questions
What is AI discoverability and why does it matter? ▾
AI discoverability is the ability for AI agents and generative search engines like ChatGPT, Perplexity, and Google AI Mode to find, understand, and recommend your products. Brands that aren't optimized for AI discovery are invisible to a growing share of consumers who shop via AI assistants.
What is GEO and how is it different from SEO? ▾
Generative Engine Optimization (GEO) optimizes your content and data for AI recommendation systems. Unlike SEO — which targets keyword rankings in traditional search — GEO focuses on structured data quality, entity recognition, content clarity, and the trust signals AI models use to cite and recommend brands.
Which AI platforms do you optimize for? ▾
We optimize for Google AI Mode, ChatGPT Shopping, Perplexity, Claude, and emerging AI discovery platforms. Each has different signals it uses for product selection, and we tailor optimization accordingly.
How quickly can I see results from GEO optimization? ▾
AI systems index and update faster than traditional search. Structured data changes and feed optimizations typically show measurable impact within 2–4 weeks. Content and entity authority signals take longer — typically 4–8 weeks to propagate.
Do I need UCP implementation to benefit from AI discoverability services? ▾
No. AI discoverability improvements — schema markup, product feed optimization, content restructuring, and GEO — are valuable regardless of protocol implementation status and can be done independently.