CMOs
Who need to ensure their brand remains visible as consumers shift from Google Search to AI Chat.
STRATEGIC CONSULTING
Agentic Commerce Strategy
Protocol implementation and AI discoverability are the foundation. Strategy is how you win. We help you build competitive advantage in the agent economy — optimizing for recommendations, measuring what matters, and staying ahead as the landscape evolves.
PROTOCOL LANDSCAPE
The Battle for Agentic Commerce
Three protocols are competing to define how AI agents buy things. Understanding the landscape is critical to making the right strategic bets.
UCP
Universal Commerce Protocol
FULL SHOPPING JOURNEY
Discovery
Checkout
Support
- Full journey coverage
- 50B+ products indexed
- Retailer stays merchant of record
- Works with existing ad infra
Key Partners
Shopify, Etsy, Wayfair, Target, Walmart
ACP
Agentic Commerce Protocol
CHECKOUT-FOCUSED
Discovery
Checkout
Support
- Open source (Apache 2.0)
- Works with any payment processor
- Transaction fee on purchase
- Still building merchant data feeds
Key Partners
Stripe, Etsy, Shopify (coming)
MCP
Model Context Protocol
GENERAL AI CONNECTIVITY
AI
- Broader infrastructure layer
- Not commerce-specific
- Compatible with UCP/ACP
- Foundation for commerce protocols
Key Partners
Broad AI ecosystem
Head-to-Head Analysis
| Dimension | Google UCP | OpenAI/Stripe ACP | Anthropic MCP |
|---|---|---|---|
| Scope | Full journey (discover → return) | Checkout only | General AI connectivity |
| Monetization | Ads (CPC) | Transaction fee | N/A (infra layer) |
| License | Proprietary | Apache 2.0 (open source) | Open source |
| Data Readiness | 50B+ products indexed | Building merchant feeds | Connects to any data source |
| Key Partners | Shopify, Walmart, Target | Stripe, Etsy | Anthropic, Replit |
The Real Battle
This is a business model war disguised as a protocol war. Google needs UCP to preserve its ad-based revenue model (CPC), while OpenAI and Stripe are betting on ACP to shift the economy towards transaction fees. The protocol that wins merchant adoption will define the economics of agentic commerce for the next decade.
Ideal Teams 01 02 03
Who Is This For?
Digital Strategists
Who are building the 3-year roadmap and need to quantify the "Agent Economy" opportunity.
Brand Managers
Who want to control how AI agents describe their products to potential buyers.
What We Deliver
The shift from Search Engine Optimization to Generative Engine Optimization
Generative Engine Optimization (GEO)
Traditional SEO optimizes for search rankings. GEO optimizes for AI agent recommendations. We restructure your product data to maximize agent selection.
Agent Conversion Optimization
When an agent selects your product, does the shopper complete purchase? We optimize checkout flows and payment options for the autonomous journey.
Competitive Intelligence
Which competitors are agent-optimized? What queries trigger their products? We provide ongoing monitoring and benchmarking.
Measurement Framework
New channel, new metrics. We implement tracking for agent-initiated sessions, recommendation rates, and conversion attribution.
MARKET OPPORTUNITY
The Window Is Now
Agentic commerce is projected to grow 100x by 2030. Early movers who invest in strategy today will capture disproportionate market share.
Agentic Commerce Growth Projection
Projected growth of AI-driven transactions (Index Value)
STRAIGHT TALK
Before You Decide
"Isn't it too early for an agentic commerce strategy?"
McKinsey projects $1 trillion in U.S. agentic commerce by 2030. Google AI Mode and ChatGPT Shopping are live today. 65% of retailers haven't taken any steps (Optimizely, 2025). Early movers are already capturing agent-driven revenue — our luxury fashion client hit $12M+ within 90 days. The window for competitive advantage is now, not later.
"We already have a digital strategy team."
Your digital strategy team handles channels they understand — paid, organic, social, email. Agentic commerce is a fundamentally new channel with different signals, different attribution, and different optimization levers. We work alongside your team to add this capability, not replace what's working.
"How do we measure ROI on strategy consulting?"
Every strategy engagement includes a measurement framework setup. We track agent-initiated sessions, recommendation rates by platform, and conversion attribution. You'll know exactly what agent commerce is generating — and whether the investment is paying off — within the first quarter.
"Can't we figure this out internally?"
You can try. But the protocol landscape is moving fast — UCP, MCP, and A2A are all evolving simultaneously. We've implemented across 50+ brand storefronts and track every protocol update in real time. A strategy sprint gives you in 4 weeks what would take an internal team months of research and experimentation.
Engagement Options
Download the CTO's Guide to Agentic Commerce →
Strategy without ongoing support loses ground. See Managed Services →
Or compare all pricing plans →
Sprint
Strategy Sprint
4-week intensive engagement
- Full GEO audit and recommendations
- Measurement framework setup
- Executive presentation
Retainer
Ongoing Advisory
Continuous strategic support
- Monthly optimization reviews
- Competitive monitoring
- Quarterly roadmap updates
FAQ
Common Questions
What is Generative Engine Optimization (GEO)? ▾
GEO is the practice of optimizing your brand and products to be discovered, recommended, and cited by AI systems like ChatGPT, Perplexity, Google AI Mode, and Claude. Where SEO targets search engine rankings, GEO targets AI agent recommendation rates.
How is GEO different from traditional SEO? ▾
SEO optimizes for keyword rankings in search results. GEO optimizes for AI citation and recommendation — structured data, content clarity, entity recognition, and brand authority signals that AI models use to select which products and brands to recommend.
How do you measure GEO results? ▾
We track agent-initiated sessions, recommendation rate by AI platform, brand mention frequency across AI tools, and conversion rates from agent-referred traffic. We set up a measurement framework at the start of every engagement.
Do I need protocol implementation (UCP/MCP) before strategy work? ▾
No. GEO and content strategy work can run in parallel with or before protocol implementation. Many clients start with strategy to identify quick wins in AI discoverability while implementation is underway.
What does a strategy sprint deliver? ▾
A strategy sprint delivers a GEO audit, competitive AI visibility benchmarking, a prioritized recommendation plan, and a measurement framework. Sprints are fixed-scope and typically completed in 2–3 weeks.