Everything You Need to Know About Agentic Commerce
Guides, comparisons, and implementation resources for enterprise teams navigating the agent economy.
Understand the Landscape
Start here if you're new to agentic commerce or want to understand how the pieces fit together.
The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce
An Optimizely study shows 65% of retailers have taken no steps to prepare for agentic commerce. Here's what that means—and what you should do about it.
Read → ProtocolsBeyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know
UCP handles consumer agents. But enterprise AI workflows run on MCP and A2A. Here's what commerce leaders need to know about the full protocol landscape.
Read → GEOGEO vs. SEO: Optimizing for AI Agent Discovery
Traditional SEO optimizes for search rankings. Generative Engine Optimization (GEO) optimizes for AI agent recommendations. Here's what's different.
Read → FrameworkThe 4 dimensions of Agentic Commerce Readiness
The framework ForkPoint uses to evaluate brands: AI discoverability, protocol readiness, data quality, and four more.
Explore →Make Better Decisions
Side-by-side breakdowns to help you evaluate options and choose the right approach for your brand.
Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know
UCP handles consumer agents. But enterprise AI workflows run on MCP and A2A. Here's what commerce leaders need to know about the full protocol landscape.
Read → CompareGEO vs. SEO: Optimizing for AI Agent Discovery
Traditional SEO optimizes for search rankings. Generative Engine Optimization (GEO) optimizes for AI agent recommendations. Here's what's different.
Read → CompareBuild vs. Buy: UCP Implementation Decision Framework
Should you build UCP implementation in-house or partner with specialists? A structured framework for making the right decision for your organization.
Read →Start Building
Platform quick-starts, protocol checklists, and the GEO playbook for teams ready to execute.
SFCC Quick-Start: UCP Cartridge
Get the open-source UCP cartridge running on Salesforce Commerce Cloud — installation, configuration, and launch checklist.
Explore → ShopifyShopify Plus: Agentic Commerce Setup
Leverage Shopify's native UCP support plus GEO and extended protocol configuration for full agent readiness.
Explore → GEOGEO Playbook
Structured data, feed enrichment, knowledge graph presence, and trust signals — a step-by-step GEO implementation guide.
Explore → ChecklistAgentic Commerce Readiness Checklist
The 126-point checklist covering all 4 dimensions of agentic commerce readiness. Use it to audit your current state and plan your implementation.
Explore →Ready to assess where you stand?
The 126-point readiness assessment maps your brand across all 4 dimensions — with a prioritized action plan in 3 days.