Playbook For SEO, content & e-commerce teams 25 min read
The GEO Playbook
How to optimize your product data, structured markup, and content for AI agent discovery and recommendations.
What's inside
- Step-by-step structured data implementation guide (Schema.org, JSON-LD) for products and brand entities
- Product feed enrichment checklist — the 12 attributes AI agents weight most heavily
- Knowledge graph presence strategy: how to get your brand into the sources AI agents cite
- Trust signal optimisation: reviews, policies, and merchant verification that move the needle