Insights on Agentic Commerce

Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce does not have native UCP support, and Adobe has not committed to a public timeline for adding it. For the 8,000+ enterprise brands running on Adobe Commerce, this creates an immediate s ...

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Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

MCP (Model Context Protocol) and A2A (Agent-to-Agent) are two open protocols that operate alongside UCP in enterprise agentic commerce. MCP, developed by Anthropic, enables AI systems to query structu ...

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The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

SEO rankings no longer protect your brand's AI visibility. As shoppers shift from Google Search to ChatGPT, Perplexity, and Google AI Mode, brands with excellent SEO are being omitted from AI recommen ...

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Introducing the First Open-Source UCP Cartridge for SFCC

Introducing the First Open-Source UCP Cartridge for SFCC

The ucp-sfcc cartridge is the first open-source, MIT-licensed implementation of Universal Commerce Protocol (UCP) for Salesforce Commerce Cloud. It enables SFCC merchants to expose a UCP discovery man ...

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What is Universal Commerce Protocol? A Technical Primer

What is Universal Commerce Protocol? A Technical Primer

Universal Commerce Protocol (UCP) is an open standard developed by Google, Shopify, and 20+ partners that enables AI agents to discover products, compare options, and complete purchases on behalf of s ...

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Why We Open Sourced Our UCP Cartridge

Why We Open Sourced Our UCP Cartridge

We open-sourced our UCP cartridge for Salesforce Commerce Cloud because agentic commerce adoption requires the whole ecosystem to move — not just well-resourced enterprises. An MIT-licensed, productio ...

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