Insights on Agentic Commerce

The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

SEO rankings no longer protect your brand's AI visibility. As shoppers shift from Google Search to ChatGPT, Perplexity, and Google AI Mode, brands with excellent SEO are being omitted from AI recommen ...

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Introducing the First Open-Source UCP Cartridge for SFCC

Introducing the First Open-Source UCP Cartridge for SFCC

The ucp-sfcc cartridge is the first open-source, MIT-licensed implementation of Universal Commerce Protocol (UCP) for Salesforce Commerce Cloud. It enables SFCC merchants to expose a UCP discovery man ...

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What is Universal Commerce Protocol? A Technical Primer

What is Universal Commerce Protocol? A Technical Primer

Universal Commerce Protocol (UCP) is an open standard developed by Google, Shopify, and 20+ partners that enables AI agents to discover products, compare options, and complete purchases on behalf of s ...

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Why We Open Sourced Our UCP Cartridge

Why We Open Sourced Our UCP Cartridge

We open-sourced our UCP cartridge for Salesforce Commerce Cloud because agentic commerce adoption requires the whole ecosystem to move — not just well-resourced enterprises. An MIT-licensed, productio ...

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The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

A recent Optimizely study found that 65% of retailers have taken no steps to prepare for agentic commerce. Not "made limited progress." Not "exploring options." No steps at all. Meanwhile, AI-dri ...

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GEO vs. SEO: Optimizing for AI Agent Discovery

GEO vs. SEO: Optimizing for AI Agent Discovery

Generative Engine Optimization (GEO) is the practice of making your brand and products discoverable to AI systems like ChatGPT, Google AI Mode, and Perplexity — which surface recommendations through l ...

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