Strategy

OpenAI's Product Feed: How Your Catalog Gets Into ChatGPT — and What It's Worth

OpenAI's Product Feed: How Your Catalog Gets Into ChatGPT — and What It's Worth

The OpenAI Product Feed is the pipeline that gets a merchant's catalog into ChatGPT — and as of mid-2026, it is the single artifact behind every commercial surface OpenAI operates. Organic shopping re ...

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Google's Universal Cart, Explained for Brand Owners (No Jargon)

Google's Universal Cart, Explained for Brand Owners (No Jargon)

On May 19, 2026, Google published a post titled "Introducing the Universal Cart and more ways to help you shop." ...

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Traditional SEO vs. Agentic Storefronts: Winning the Zero-Click Search

Traditional SEO vs. Agentic Storefronts: Winning the Zero-Click Search

For fifteen years, the e-commerce playbook has remained unchanged: optimize your product pages, generate backlinks, manipulate technical architecture, and fight for the top organic spot on Google. Bu ...

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Agentic Commerce: Visual Insights and Commentaries

Agentic Commerce: Visual Insights and Commentaries

Agentic commerce is reshaping digital retail in three fundamental ways: AI agents are replacing search as the primary discovery mechanism, human intent is being delegated to autonomous agents, and mer ...

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