Strategy

Your Store Is Invisible to AI Shopping Agents — Here's Why That Matters

Your Store Is Invisible to AI Shopping Agents — Here's Why That Matters

You're ranking on page one. Your product pages are optimized. Your schema markup is correct. And your traffic is dropping anyway. You're not doing anything wrong. The infrastructure changed. The ...

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The 7 Dimensions of Agentic Commerce Readiness: A Complete Framework

The 7 Dimensions of Agentic Commerce Readiness: A Complete Framework

The 7-Dimension Agentic Commerce Readiness framework is ForkPoint's methodology for evaluating and achieving full readiness for AI agent-driven commerce. The seven dimensions are: AI Discoverability, ...

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Salesforce B2C Commerce Embraces Agentic Commerce: Spring '26 Innovations

Salesforce B2C Commerce Embraces Agentic Commerce: Spring '26 Innovations

Salesforce Spring '26 introduces native agentic commerce support in Agentforce Commerce, including Universal Commerce Prot ...

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Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce and Agentic Commerce: What Magento Merchants Need to Know in 2026

Adobe Commerce does not have native UCP support, and Adobe has not committed to a public timeline for adding it. For the 8,000+ enterprise brands running on Adobe Commerce, this creates an immediate s ...

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Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

Beyond UCP: Why MCP and A2A Are the Protocols Your Enterprise Needs to Know

MCP (Model Context Protocol) and A2A (Agent-to-Agent) are two open protocols that operate alongside UCP in enterprise agentic commerce. MCP, developed by Anthropic, enables AI systems to query structu ...

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The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

The Executive's Guide to GEO: Why Your SEO Budget Isn't Protecting You Anymore

SEO rankings no longer protect your brand's AI visibility. As shoppers shift from Google Search to ChatGPT, Perplexity, and Google AI Mode, brands with excellent SEO are being omitted from AI recommen ...

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The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

The 65% Problem: Why Most Retailers Aren't Ready for Agentic Commerce

A recent Optimizely study found that 65% of retailers have taken no steps to prepare for agentic commerce. Not "made limited progress." Not "exploring options." No steps at all. Meanwhile, AI-dri ...

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GEO vs. SEO: Optimizing for AI Agent Discovery

GEO vs. SEO: Optimizing for AI Agent Discovery

Generative Engine Optimization (GEO) is the practice of making your brand and products discoverable to AI systems like ChatGPT, Google AI Mode, and Perplexity — which surface recommendations through l ...

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Agentic Commerce KPIs: What to Measure and Why

Agentic Commerce KPIs: What to Measure and Why

Agentic commerce requires a new measurement framework because traditional e-commerce metrics — sessions, bounce rates, click-through rates — assume a human is browsing. The five core KPIs for agent-dr ...

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Build vs. Buy: UCP Implementation Decision Framework

The decision to build UCP implementation in-house versus partnering with specialists comes down to three factors: your team's existing protocol experience, your target go-live timeline, and your platf ...

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